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About W-PRECISION - Luxury Watch Specialist


  • Family Owned and operated
  • World-Class Craftsmanship and Quality
  • Personal Attention to every customer
  • Custom Design and Orders
It's all started from aspiration for perfection. In attempt to repair a water damage done to used Rolex Datejust watch we contacted a company located in China and ordered an aftermarket Rolex dial. By now, probably, everybody knows about famous low end Rolex fakes, but back than we did not believe that if will be that bad.

After numerous conversations and 2 weeks of waiting we finally received aftermarket Rolex dial and were surprised that such item was even available for sale: the dial was too small, diamonds were synthetic, and the paint had some blemishes. We did what any watch repair shop would do in this situation – we decided to fix the dial ourselves.

I have to admit that the first dial that we made were far from perfect. We could not create a stamp to replicate authentic Rolex calligraphy and could not find a way to paint our dials so they would look just like original Rolex. But we after attempting Rolex dial refinishing over sever dozens of times we were able to produce very high quality results.

Many things have changed since that time. We acquired very expensive technology, consulted with various specialists (including big watch companies overseas), we adapted very sophisticated techniques and our dial did become one of the best available on the market. But it was not until a year ago, when we received a phone call from a jewelry store in Florida with a very nice compliment toward our refinishing job; we created this website in order for us to sell our Rolex dials to general public.

Direct interaction with our clients allowed us to make a decision to broaden the sector of our product. At the present moment we offer Rolex Refinished and factory diamond dials, custom diamond bezels for all Rolex models, and pre-owned authentic Rolex timepieces. We take special orders and do refurbish Rolex watches ourselves. Our company is at its growing stage and we do update and modify this website on a daily basis. So visit it often – you might find something new and interesting for you Rolex.

Thank You for Browsing and Welcome to W-Precision Rolex Dials.


Scott and Mark Slootsky

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